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Master’s in Marketing Management

The practice of marketing management focuses on taking effective marketing techniques and conjoining them with an organization’s resources and activities.

Career Opportunities with this Degree

The typical master’s in marketing management follows the master of science track. Graduates with such a degree will find themselves properly suited for helping their firm or organization create efficient, cost-effective business strategy for delivering the message of a particular product or the organization itself. In some cases – such as at a large consumer products company – marketing managers may serve as the overall manager of their assigned products, or the department that produces those products. In all, marketing managers will be expected to properly analyze how timing and message strength affects how information will be received by the public. Job growth in the marketing, advertising, promotions, and public relations fields is expected to occur at a rate of 13 percent through 2018, considered to be about as fast as average. Similar to most highly-coveted, highly-rewarding managerial jobs, competition for openings will be strong as well.

Jobs & Salaries with This Degree

A number of potential job opportunities exist with such a degree, all focused on properly delivering a firm or organization’s message through advanced marketing and promotional techniques. Graduates will be fast-tracked toward earning opportunities as advertising and promotions managers, marketing managers, and public relations managers. The median annual salary for each ranges from $80,200 to $97,200.

Requirements for Earning this Degree

Course curriculum for the typical master of science in marketing management includes such offerings as organizational management and leadership, managing projects in organizations, strategic planning and policy, customer relationship management, organizational communication, conflict resolution and negotiation, and market research methodology. Students are typically expected to have obtained a bachelor’s degree prior to admission, and completion of the graduate record examination (GRE) is also a common requirement.

Master’s in Marketing Management Degrees

Management Masters & MBA Degrees

Walden University
MS: Management
MS: HR Management
MS: Sustainable Mgmt
MS: Project Management
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Walden University: Walden University's MS in Management program offers many specializations which personalize the degree according to students' interests and professional needs. The MPA program in Public Management & Leadership focuses on information employees in the public sector most need to know to move up, whereas the MS in Accounting & Management and MS in Project Management programs combine specialized knowledge with sound leadership practices.
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Liberty University
MA: Mgmt & Leadership
MS: Management
MS: Sports Management
MBA: Intl. Management
MA: Human Services Mgmt
Liberty University: Liberty University's Master of Arts in Management and Leadership program, and the MS in Management, Sports Management, International Management, and Human Services Business Management programs all emphasize ethical management practices, and help improve students project development abilities, preparing them for career advancement. Graduates are able to go on to careers as business owners, finance managers, human resource managers, among other high level management positions.
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Kaplan University
MS: Management
MS/Mgmt: HR Management
MS/Mgmt: Leadership
MS/Mgmt: Org. Dev.
MS: Supply Chain Mgmt
Kaplan University: Kaplan University's MS in Management offers students the chance to specialize in subjects that specifically relate to their professional goals, like Supply Chain Management & Logistics, Organizational Design & Development, Leadership, and Human Resources. The program focuses on the most effective management strategies as well as the practical knowledge students need have every day on the job.
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Ashford University
MBA: Project Management
MBA: Environmental Mgmt
MBA: HR Management
MBA: Supply Chain Mgmt
MBA: Global Leadership
Ashford University: Ashford University's MBA programs are offered with a selection of more than a dozen specializations, including Project Management, Environmental Management, HR Management, Supply Chain Management, and Global Leadership. All MBA students learn to integrate sustainable business strategies and sound economic principles with knowledge of their specific industries. Ashford U is accredited by WASC Senior College and University Commission, 985 Atlantic Ave, Ste 100, Alameda, California 94501, (510) 748-9001, wascsenior.org.
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